Online Product Copywriter

Maxwell Road

Job Details


Borehamwood - Store Support Centre

Contract Type


Working Pattern

Full Time


Competitive salary plus bonuses, benefits & staff discount

Closing Date

29/09/2021 11:00

Could you produce innovative and inspirational product copy to delight our customers?

Online Product Copywriter - Signet Jewelers (H.Samuel & Ernest Jones)

Borehamwood (Hertfordshire)

Full time/ Permanent

Are you experienced in SEO copywriting for fashion or lifestyle businesses?

If so, we've love the hear from you!

At Signet we’re accelerating our evolution to Digital First creative for H.Samuel and Ernest Jones. In this exciting time of transformation, as Online Product Copywriter you’ll support the creation and production of copy and a consistent brand tone of voice across all communication channels. 

You’ll generate consistent and timely copy to delight customers across all of our channels, ensuring that web copy is SEO efficient and that tone of voice is reflective of our brand values and customer insights. Our content should be grammatically correct, ‘best in class’ and most of all consumer engaging.

A naturally talented storyteller, you’ll develop and maintain innovative and inspirational narratives reflecting our strong brand heritage, bringing our products to life for all of our channels (web, store, social, e-mail and press), targeted at key customer segments.

Our Online Product Copywriter will write engaging copy for all website products across both Ernest Jones and H Samuel sites, helping us to maximise our online performance.  With a high level of attention to detail and a strong comprehension of digital first principles, you’ll ensure product titles and copy reflect brand guidelines, the brand tone of voice and meet our on-site search and SEO requirements. 

** We are currently adopting a hybrid working model, with a mixture of office and home working to suit the business needs**

About You

Suitable applicants will be experienced as follows:

  • Proven ability in editorial and SEO copywriting within a pure play fashion or lifestyle ecommerce business or premium retail sector
  • Demonstrable working knowledge of SEO using basic html commands to insert links and formatting with ability to conduct basic keyword research from SEPs
  • Demonstrable understanding of web user behaviour to be able to write copy with compelling calls to action
  • A meticulous proof reader with excellent attention to detail and an exceptional competence in English grammar, punctuation and spelling
  • Proficiency in Microsoft Office (Word, Excel and Outlook)
  • Brand empathy and a passion for product, fashion and lifestyle brands, from high street to luxury
  • A keen eye for innovation, trends and the competitor landscape
  • Proven ability to plan and manage a workload and changing priorities within a fast paced environment


We offer a fantastic job and more…

We are passionate about our profession, and together we can help you realise your full potential. Come and be part of Signet Jewelers and enjoy the following fantastic benefits: 
*Competitive Salary
*185 Hours Annual Leave (excluding Bank Holidays)
*Generous Staff Discount across all brands
*Life Assurance
*Pension Scheme
*Real Rewards Corporate Discount
*Recommend a Friend Scheme
*Cycle to Work
*Shine with Signet – Recognition Platform


Be part of something special!

Signet is the name behind H.Samuel and Ernest Jones – so altogether, we have 350 UK stores selling some of the most fashionable and exclusive watch and jewelery brands on the High Street. But that’s not all. We also have stores in the US, Republic of Ireland and the Channel Islands. In fact, we’re the largest speciality retail jeweler in the world, by sales. Just imagine where your retail career could take you.

Signet Jewelers (H.Samuel & Ernest Jones) is an equal opportunity employer committed to diversity and inclusion. We welcome applications from all sections of the community and are proud to have achieved Disability Confident Committed status (Level 1).  All employment is decided on the basis of qualifications, merit and business need.